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Business Strategy: The core business strategy of GoPro is to engage with its customers and the strategic intent is to help people capture and share their lives meaningful experiences with others as and when they wish to. The key features of this Business Strategy can be summarized as:
Introducing innovative capture devices:
The goal is to manufacture the world’s most versatile cameras and encourage self-capture by the consumers during any activity. The company has always focused on product innovation and maintaining quality. The innovations include custom sensor and digital signal processing technologies, custom lens, audio, battery and accessory design.
Content Management-User Driven Experience Approach:
The acquisition of General Things Inc, a web development firm in 2013, are efforts taken by GoPro to further develop an integrated content management platform that simplifies the process of organizing, editing and sharing of the engaging content, enhancing consumer’s experiences and generating additional revenue.
The company believes that international markets are still unexplored and they aim to capitalize on their brand strength through engaging additional retailers and entering into strategic distribution partnerships.
In Store Brand Expansion:
Significant sales success has been achieved through displaying merchandise at retail outlets at the POP-Point of Purchase counters.