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Tesco have provided with various benefits to the customers to sustain the competitive rivalry in the market. The responsive company has been preferred by customers for its provision of products to meet the customer’s expectations and thus satisfying customers creating value for the company. For the next five years the strategic options for Tesco can well be explained by the strategic models as follows:
Tesco can efficiently follow one of the generic strategies proposed by Porter in order to gain competitive advantage in the next five years. Many organizations get stuck in their operation with the objective to follow all three together. Tesco with a well reputed background to provide quality goods at reasonable prices to customers can achieve cost leadership with little efforts focusing more on own label products sell by reducing production costs. Clearly defined market segments also allows the company to target differentiated range of product lines to specific markets or positioning of few products on at broad markets. (Eldring, 2009)